Privacy & Cookie use • This privacy and cookie use
policy sets out how the owners of CAMBRIDGE BUSINESS
GUIDANCE use and protect any information that you give when
using this website.
We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy and cookie use policy.
The cookies we use on this website are 'tracking' (Google Analytics) cookies so that we can understand and analyse how people access and use the website. The tracking cookies do not collect personal data about you and they cannot identify you as an individual. Any data collected about your visit to this website is anonymous.
Google Analytics • Google Analytics generates anonymous statistical and other information about website use by means of first party cookies which are stored on users' computers.
You can find out more about cookies at www.allaboutcookies.org By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
What we collect • When you place an order with us we will collect the following information from your visit to the site: name, contact information including email address, demographic information such as postcode, preferences and interests
What we do with the information we gather • We require this information to understand your needs and provide you with a better service and in particular for the following reasons: internal record keeping, we may use the information to improve our products and services, we may periodically send promotional emails about new products, services, special offers or other information which we think you may find interesting using the email address which you have provided. From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail. We may use the information to customise the website according to your interests
Security • We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure of your information, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Controlling your personal information • You may choose to restrict the collection or use of your personal information by contacting us. We will never sell, distribute or rent your personal information to any third party organisation unless we are required by law. We may use your personal information to send you promotional information about ourselves and/or third parties which we think you may find interesting, unless you tell us that you do not wish this to happen. You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you or you believe that any information we are holding on you is incorrect or incomplete, please contact us as soon as possible. We will promptly reply and correct any information found to be incorrect.
Updates to this policy • This policy may be updated regularly as and when new cookies are implemented, or existing cookies removed. We will also update this policy based upon cookie best practices and both UK and EU legal requirements. You are encouraged to check back here in order to keep up-to-date with the latest version of this policy.
One thing I spend most of my day doing is helping clients solve business problems. The problems and challenges we encounter in business are what can make running and managing a business interesting but also stressful.Facing problems in business is normal. Your business rarely stays in the same place for long.
When it’s growing, you face growing pains such as managing all the work and deciding when it’s safe to take on new staff. When it’s not growing, you may face challenges with marketing and selling your products and services. While cash-flow problems can hit you whether you’re growing or not.
Often, when we’re faced with a problem, it’s very human to experience these reactions:
Pressure to come up with the perfect answer
Focus on what we don’t want
It’s these reactions that make problems more difficult to solve. Yet, to be successful in business, we need to have some efficient strategies to solve problems quickly and move forward decisively.
Here are 3 ideas to help you find great solutions to difficult business problems:
1. Decide what you want to happen instead of the problem. For instance, if your marketing isn’t bringing you enough enquiries, describe to yourself how many enquiries you’d like to get each week and what would be your ideal clients. It seems an obvious thing to do but actually, when we have a problem, we can get bogged down in focussing on what we don’t want. The problem with that is that our brains find solutions more easily when we focus on what we do want.
2. Ask yourself what I call ‘have your cake and eat it questions’. Often situations feel like a problem because the solutions we can think of make us feel we will lose out whichever direction we take. For instance, a common dilemma for business owners I work with is that they would desperately like to have more quality time for family, friends and holidays. But, they fear that if they spend less time in the business they’ll lose income. So, it seems like a difficult choice between more time or more money. What ‘have your cake and eat it’ question have I asked that has helped to spark creative solutions? One is, ‘How can you earn more money in less time?’ Your brain is a question answering machine and asking the right questions can jog it into coming up with some brilliant answers.
I bet this amazing idea for a bus that cars can drive through came from asking ‘have your cake and eat it questions’:
3. Talk to someone, like a business coach, who is trained to help you think outside your box. Friends, family and colleagues can be helpful but they often rush in with solutions before they’ve properly helped you diagnose the real problem. Then they sometimes get upset when you reject their ideas.
Would You Benefit from Working With a Business Coach?
If you would like to discover if working with a business coach would benefit you and your business, we’d like to offer you a FREE Business Growth Strategy Session. This is 60 minutes where we’ll focus on what’s working in your business and what you’d like to work better. We’ll talk about what’s important to you and how you’d like your business to be. Then we’ll share with you some tailor-made tips that will help you take your business to the next level.
If you find the session has been useful, you might want to continue working with us.
Interested? Simply click here to complete the form on the contact page of this website and we’ll do the rest.
CAMBRIDGE Business Guidance Programme Leader