Privacy & Cookie use • This privacy and cookie use
policy sets out how the owners of CAMBRIDGE BUSINESS
GUIDANCE use and protect any information that you give when
using this website.
We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy and cookie use policy.
The cookies we use on this website are 'tracking' (Google Analytics) cookies so that we can understand and analyse how people access and use the website. The tracking cookies do not collect personal data about you and they cannot identify you as an individual. Any data collected about your visit to this website is anonymous.
Google Analytics • Google Analytics generates anonymous statistical and other information about website use by means of first party cookies which are stored on users' computers.
You can find out more about cookies at www.allaboutcookies.org By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
What we collect • When you place an order with us we will collect the following information from your visit to the site: name, contact information including email address, demographic information such as postcode, preferences and interests
What we do with the information we gather • We require this information to understand your needs and provide you with a better service and in particular for the following reasons: internal record keeping, we may use the information to improve our products and services, we may periodically send promotional emails about new products, services, special offers or other information which we think you may find interesting using the email address which you have provided. From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail. We may use the information to customise the website according to your interests
Security • We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure of your information, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Controlling your personal information • You may choose to restrict the collection or use of your personal information by contacting us. We will never sell, distribute or rent your personal information to any third party organisation unless we are required by law. We may use your personal information to send you promotional information about ourselves and/or third parties which we think you may find interesting, unless you tell us that you do not wish this to happen. You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you or you believe that any information we are holding on you is incorrect or incomplete, please contact us as soon as possible. We will promptly reply and correct any information found to be incorrect.
Updates to this policy • This policy may be updated regularly as and when new cookies are implemented, or existing cookies removed. We will also update this policy based upon cookie best practices and both UK and EU legal requirements. You are encouraged to check back here in order to keep up-to-date with the latest version of this policy.
Are you a Netflix subscriber? I am, but I always struggle to find the right film for me... So much so that I’ve often seriously thought about stopping my subscription. Not great for the Netflix business.
If you ever struggle with the same problem, then this might just be perfect for you! A computer whizz has found every category that Netflix uses to sort its films. And we're not talking just broad search terms like Comedy, Horror, Action, Romance etc... We're talking:
- 'British Dramas based on a book from the 1980's’
- 'Critically Acclaimed Tearjerkers’
- ‘Action and Adventure Directed by Clint Eastwood
- ‘British Political Comedies
- ‘Exciting Foreign Crime Dramas’
And literally thousands more! Some of the categories are an entertaining read in themselves. Thank goodness now, when you're in the mood for a Visually-striking Suspenseful Sci-Fi & Fantasy film, you should be able to find one easily! You can check out the full list here:
What has this got to do with marketing your small business? Well, here are a few questions for you:
If you have a shop, on the high street or online, how easy do you make it for shoppers to find what they want? Are the categories you use the categories your customers use to find what they’re looking for? Whatever type of business you own, do you find it hard to compete to get your website on the top page of Google searches for broad and popular search terms? How about aiming for some more specific search terms that are less competitive and have the advantage of attracting more interested visitors to your site?
I'm off to watch a thrilling 'Independent Crime Drama Based on a Book'…
If you would like to discover if working with a business coach would benefit you and your business, we’d like to offer you a FREE Business Growth Strategy Session. This is 60 minutes where we’ll focus on what’s working in your business and what you’d like to work better. We’ll talk about what’s important to you and how you’d like your business to be. Then we’ll share with you some tailor-made tips that will help you take your business to the next level.
If you find the session has been useful, you might want to continue working with us.
Interested? Simply click here to complete the form on the contact page of this website and we’ll do the rest.
CAMBRIDGE Business Guidance Programme Leader